A conversation with Prof. Dominique Brossard


What is a good way for a climatologist to talk about climate change with a group of staunch conservatives? How can a plant scientist communicate about genetically modified organisms without polarizing her audience? In this episode we discuss the importance of using ideas and methods from marketing and public relations to communicate about science with diverse audiences. Our guest, Prof. Dominique Brossard, is professor and chair in the Department of Life Sciences Communication at the University of Wisconsin–Madison.


Personal website: http://lsc.wisc.edu/faculty/dominique-brossard/


Further reading:

Brossard, D. (2013). New media landscapes and the science information consumer. Proceedings of the National Academy of Sciences, 110(Supplement_3), 14096-14101. doi: 10.1073/pnas.1212744110

Peters, H., Dunwoody, S., Allgaier, J., Lo, Y., & Brossard, D. (2014). Public communication of science 2.0: Is the communication of science via the "new media" online a genuine transformation or old wine in new bottles?. EMBO Reports, 15(7), 749-753. doi: 10.15252/embr.201438979

A conversation with Prof. Bruce Lewenstein

There is more to science communication than meets the eye: It makes us rethink some of our deepest assumptions about democracy. We explore this topic and others, as well as some implications for communicating science online, with Prof. Bruce Lewenstein, professor of science communication at Cornell University.


Personal website: https://blogs.cornell.edu/lewenstein/


Further reading:

Collins, H. (2014). Are we all scientific experts now? Cambridge, England: Polity.

Lewenstein, B. (2015). Identifying what matters: Science education, science communication, and democracy. Journal of Research in Science Teaching, 52(2), 253-262. doi: 10.1002/tea.21201

Postman, N. (1985). Amusing ourselves to death. New York, NY: Penguin Books.

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