A conversation with Prof. Dominique Brossard


What is a good way for a climatologist to talk about climate change with a group of staunch conservatives? How can a plant scientist communicate about genetically modified organisms without polarizing her audience? In this episode we discuss the importance of using ideas and methods from marketing and public relations to communicate about science with diverse audiences. Our guest, Prof. Dominique Brossard, is professor and chair in the Department of Life Sciences Communication at the University of Wisconsin–Madison.


Personal website: http://lsc.wisc.edu/faculty/dominique-brossard/


Further reading:

Brossard, D. (2013). New media landscapes and the science information consumer. Proceedings of the National Academy of Sciences, 110(Supplement_3), 14096-14101. doi: 10.1073/pnas.1212744110

Peters, H., Dunwoody, S., Allgaier, J., Lo, Y., & Brossard, D. (2014). Public communication of science 2.0: Is the communication of science via the "new media" online a genuine transformation or old wine in new bottles?. EMBO Reports, 15(7), 749-753. doi: 10.15252/embr.201438979

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